Amazon appears to be inventing a new way to lure users to India to shop on its platform: a free video streaming service. The company has launched a new ad-supported streaming platform called Amazon MiniTV, which is found in the leading shopping app.
MiniTV currently resides in Amazon’s Android app and has various content sections including Comedy, Lifestyle, and Web Series. It is separate from Amazon Prime Video, the company’s paid streaming service.
Amazon has partnered with content studios such as The Viral Fever (TVF) and Pocket Aces to stream their shows on the platform. Additionally, the e-commerce giant has tapped a variety of influencers and content creators to deliver clips ranging from stand-up comedy, tech news and reviews, fashion to food.
In a statement, the company said it plans to add more exclusive content to the platform and integrate it into the iOS app as well:
Viewers will be informed about the latest products and trends by tech expert Trakin Tech, fashion and beauty experts such as Sejal Kumar, Malvika Sitlani, Jovita George, Prerna Chhabra and ShivShakti. Foodies can enjoy content from Kabita’s Kitchen, Cook with Nisha and Gobble. In the coming months, MiniTV will be adding many more new and exclusive videos.
However, there is no information on whether he plans to experiment with product integrations or launch a separate app. We’ve asked the company to provide more details, and we’ll update the story if we have a response.
Ad-supported streaming services have had some success in India, with Times Internet-owned MX Player being the best app in its class. Plus, there’s YouTube – which has over 450 million users nationwide.
MiniTV could be a marketing platform for Amazon to sell Prime products or subscriptions priced at ₹ 999 ($ 13.63) per year, which will give you access to Amazon Prime Video.
In January, the e-commerce company partnered with mobile network provider Airtel to debut a mobile-only plan for ₹ 89 ($ 1.2) per month. Amazon rival Netflix launched a similar ₹ 198 ($ 3) plan in India in 2019.
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