DD Free Dish: Prasar Bharati earns Rs 15.24 cr from the sale of 12 MPEG-4 slots

Prasar Bharati has garnered Rs 15.24 crore from the sale of 12 MPEG-4 slots on its free direct-to-home (DTH) DD platform To free Plate at the recently concluded 4th Annual/57th Auction.

The highest bid price was Rs 1.6 crore while the average slot price was Rs 1.27 crore. The public broadcaster had set a reserve price of Rs 50 lakh per MPEG-4 slot .

The 12 successful channels in the online auction were Aastha Bhajan, Bflix Movies, Chardikala Time TV, India News UP/UK, News 18 UP/UK, News24, News India 24×7, News State UP/UK, Raftar, Samay , Sudarshan News , and Swadesh News.

Successful channels won the slots for the period – from April 1, 2022 to March 31, 2023.

According to Prasar Bharati, the number of channels participating in the auction has increased compared to the previous annual online auction. Additionally, the highest bid price and average revenue per slot for this auction also increased from last year.

It should also be noted that the average bid/revenue per placement increased by 43% to Rs 1.27 crore this year from Rs 0.89 crore last year. Meanwhile, the price of the highest bid rose by 42.85% to Rs 1.6 crore this year from Rs 1.12 crore last year.

As reported recently, Prasar Bharati published a notice inviting applications for MPEG-2 slot allocation of DD To free Plate for the period from April 1, 2022 to March 31, 2023. Slots will be allocated at the 4th/58th annual auction to be held tentatively from March 7.

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