DD India Partners with Yupp TV to Expand Global Reach

DD India will now be available to its viewers through an over-the-top (OTT) platform in multiple countries including the US, UK and Australia to showcase India’s point of view on various international developments on global platforms and showcase its culture and values. in the world, the government announced on Monday.

In a statement, the Ministry of Information and Broadcasting said Prasar Bharati had signed a memorandum of understanding with Yupp TV, an OTT platform.

The move is part of the public broadcaster‘s “vision” to expand the global reach of Doordarshan’s DD India channel, he said.

”In line with its vision to expand the global reach of DD India Channel, showcase India’s perspective on various international developments on global platforms and showcase India’s culture and values to the world, Indian public broadcaster Prasar Bharati has signed an Understanding Memorandum of Understanding with ‘Yupp TV’, an over-the-top platform, which is a gateway for viewers around the world,” the statement said.

“With this, DD India is now available on Yupp TV’s OTT platform in the US, UK, Europe, Middle East, Singapore, Australia and New Zealand,” a- he added.

Thanks to Yupp TV, one can watch live TV “anytime, anywhere” in the world, the ministry said. Yupp TV has made Indian TV channels “easily and cheaply” available worldwide, he said.

The content hosting deal was signed by Prasar Bharati CEO Shashi Shekhar Vempati and Yupp TV founder and CEO Uday Reddy, he added. ”DD India, Prasar Bharati’s international channel, is India’s window to the world. The channel, through its various programs, provides international viewers with India’s perspective on all national and global developments,” the ministry said.

Available in over 190 countries, DD India also acts as a “bridge between India and the Indian diaspora” spread across the globe, he added.

(With PTI entries)

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Posted: Monday March 7th 2022, 4:12 PM IST

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