Amy Kuessner, senior vice president of ViacomCBS which oversees Pluto TV, proclaims FAST TV as “cable 2.0”.
“It’s easy. It’s seamless. It’s leaning back,” she said. “We love to offer something for everyone and you come across content that you might not have. never be seen before or maybe it takes you back to a day ten years ago. “
Kuessner was part of a panel of television executives who looked at the benefits, evolution and future of FAST TV in the Variety Streaming room presented by Amagi with publisher Todd Spangler. They were joined by Cineign President and Chief Strategy Officer Eick Opeka; Srini, co-founder of Amagi; Jennifer Vaux, Director of Content Acquisition at Roku Channel, and Mark Garner, Executive Vice President of Content Licensing and Business Development at A&E Networks.
“I think [FAST TV] graduated in the last few years from this experimentation of stringing together all the assets we have and trying them out for… we take this approach just as if they were fully distributed cable networks, ”added Opeka.
As FAST TV continues to grow, affiliate services will likely begin to offer more and more original and exclusive content. For example, Kuessner dove into Pluto’s deal with the Professional Bull Riders Association to be the exclusive broadcast house for the PBR Ride Pass.
“Part of PBR that partners with us is that they saw the opportunity to develop a free product and platform because they think it would be more suited to their audience,” Kuessner explained. “It’s the brand awareness, the reach, the sponsorship opportunity and hey, we’re going to be a billion dollar business this year… There is a huge revenue opportunity.”
Content is just a place for expansion. As Pluto already did, FAST services then seek to tackle the international space.
“This is one of the frontiers of growth for us,” Garner said. “International is not a big territory. It’s a conglomerate of a number of different things. Languages, cultures and tastes, so we will be very specific and surgical on how we approach each of these different territories and these different markets. “
Watch the full conversation above.