Ten Secured Socceroos, Matildas TV Rights and Football Returns to Become “Australia’s # 1 Sport” After $ 300 Million Investment


“Being the number one sport in Australia, that won’t be the case next year. But I think it’s a good ambition that we can work on and that’s kind of where it starts for us.

“We really believe in football… in terms of making the sport more accessible to all Australians, it helps to get there because we really believe in the way the brands fit together and the ambitions of all of our companies are really good. aligned. “

The arrangement is a boon to the FA, although the approximate figure of $ 100 million is not pure profit for the governing body. The deal also includes a significant amount of contra, while the FA had to spend an unspecified amount to purchase the rights to much of the Socceroos and Matildas content from the AFC confederation marketing agency. in order to facilitate the package that she has now sold to Ten.

After sealing A-League independence late last year and unveiling a slew of lucrative sponsorship deals – including the Commonwealth Bank sponsorship of Matildas naming rights – in recent months, FA chief executive James Johnson said the organization had gone through the worst of COVID-19 and was now on a solid financial footing.

“It has been a remarkable year for the sport. We are in a very good position, ”said Johnson.

“This partnership with Network 10 is very important to us and I think it marks the start of a new era for our sport and we are very happy where we are and also where we are going.”

Anti-siphoning laws require that all Socceroos home World Cup qualifying matches must be shown on free television, but McGarvey said a “considerable amount” of other match content – including the FFA Cup annual final – will be broadcast via Dix.

All other games will find their way to Paramount +, which launches in Australia on August 11 at $ 8.99 per month.

“We left with the objective of obtaining both sets of rights [A-League and W-League, and national teams] a few months ago and we’re very, very happy to have been able to get them, ”said Jarrod Villani, COO and Commercial and Executive Vice President of ViacomCBS Australia & New Zealand.


“We think that puts the fan at the heart of what we’re trying to achieve here and that is to provide the Australian base of the sport for Aussie fans, and we’re going to be very focused on making sure we get the balance between our assets. in clear and on subscription.

The rights to the upcoming Men’s World Cup, Qatar 2022, are held by SBS, while Optus Sport secured the rights to the 2023 Women’s World Cup which will be co-hosted by Australia and New Zealand last month. Zealand.

Industry rumors suggest that SBS may be open for resale of its rights after announcing it will shut down its iconic digital platform The World Game. Optus, meanwhile, is currently looking for a free streaming partner for its coverage of the Women’s World Cup.

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