In case you haven’t heard, Encanto has been an absolutely unstoppable force since arriving on Disney+. Disney’s latest animated hit did pretty well at the box office when it hit theaters on Thanksgiving. When it was added to Disney+ on Christmas Eve, the film’s popularity hit a whole new level. Encanto has become a legitimate phenomenon over the past couple of months, and the streaming data certainly backs it up.
This week, Nielsen released its latest batch of streaming viewership data, reflecting what American audiences streamed between January 31 and February 6, Encanto had already been on Disney+ for over a month, but that didn’t stop it from delivering more than double the viewership of its nearest competitors.
Throughout this week, Encanto has been watched for more than 1.3 billion minutes, according to Nielsen’s ratings. The second most-watched film during this period was the Netflix original comedy Home team, viewed for almost 600 million minutes. Although this is a brand new version, Home team could not even deliver half of Encantothe public.
These streaming numbers simply reflect what we already know: Encanto is one of Disney’s biggest hits in years. The soundtrack even surpasses that of Frozen, and Disney CEO Bob Chapek continues to refer to Encanto as the company’s “next franchise”.
Encanto tells the story of a young Colombian woman named Mirabel, who is part of the magical Madrigal family. All of her family members receive a special “gift” when they are young, but Mirabel has never received one, leading her to question her place in the Madrigal legacy. The film is directed by Bush and Byron Howard, with Charise Castro Smith serving as co-director. Bush and Castro Smith wrote the screenplay. Hamilton creator Lin-Manuel Miranda helped create the story of Encanto and wrote new music for the film.
Encanto stars Stephanie Beatriz, Maria Cecilia Botero, John Leguizamo, Jessica Darrow, Diane Guerrero, Angie Cepeda, Wilmer Valderrama, Carolina Gaitan, Mauro Castillo, Adassa, Rhenzy Feliz and Ravi Cabot-Conyers.
Are you surprised by Encantois streaming dominating? Have you watched it since its arrival on Disney+? Let us know in the comments!