The NFL has had discussions with the world leader in streaming: Netflix.
Intrigued by the popularity of hit sports docuseries such as Formula 1-focused “Drive to Survive”, the league reportedly engaged Netflix regarding its NFL Media properties.
While Netflix has avoided live sports, it could work with the league on reality show, documentariesand other programs.
- Netflix had 221.8 million subscribers at the end of 2021.
- “Drive to Survive” is credited with boosting F1’s popularity. The series saw the average Grand Prix viewership increase by 13% year-on-year to reach 70.3 million in 2021. His followers on the social media platform grew by 40% to 49.1 million.
Last year, the NFL tapped Goldman Sachs to find partners for its media properties, including the NFL Network, NFL RedZone and NFL.com. It is also auctioning the rights to its off-market NFL Sunday Ticket package, which could collapse $2.5 billion per season.
Sports on Netflix
The popularity of the F1 series and ESPN’s co-produced “The Last Dance” docuseries about Michael Jordan’s Chicago Bulls has inspired other leagues to tap Netflix for in-depth docuseries.
Netflix and ‘Drive to Survive’ producer Box to Box are working on a men’s and women’s tennis series Grand Slam tournaments and one on golf PGA Tour.
He is also working with Box to Box and Quad Productions on a series following the Tour de France.